Alireza Kohany Suggests 5 Ways to Pivot Your Business During a Crisis

Alireza Kohany
Alireza Kohany

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

Once you have stabilized your business it’s time to focus on the future. Here are 5 ways to pivot your business to not only survive, but also to thrive:

Ask yourself: what you can provide online?

Ask yourself: What do people need most right now? How can your company fill that need with your existing resources? If your business is unable to operate, is there a way to pivot to digital or a business that is deemed essential?

Ask yourself: How can I best engage and communicate with my customers now? What can I do to encourage my current customers to support my business? What are other companies doing to engage customers that I could also be doing or could help my business?

Ask yourself: Who could I collaborate with? What businesses do I have synergies with or common customer profiles? What current partnerships would be mutually beneficial to my business?

Ask yourself: If I do a small test of a new idea and it fails, what is the worst that can happen and what knowledge can I gain from trying? How can exploring a new partnership or collaboration benefit me?

Alireza Kohany (Persian: علیرضا کهنی) Born 18 June, 1993, Tehran, Iran, is a Young Entrepreneur, Musician, He has Managed to Attract Many Fans in Social Media